SEO Strategy: Targeted Marketing (and how to avoid losing all your customers)

Most SEO companies are hired with one, very vague, responsibility: set up an SEO plan, and achieve results. In almost no other industry, including in marketing, would most companies be happy handing off their entire customer communications and source of profit. Almost all SEO agencies will offer the same guarantees, and the same recommendations of … Read more

Secure Websites – HTTPS, SSL, and Let’s Encrypt

Many websites are switching to HTTPS, a secure website. Including us! You can see in your URL bar, that our website address now has a small padlock. This indicates that all the communications between you and our server is encrypted and much harder, or impossible, to view what is being sent and received. How TLS/SSL/HTTPS … Read more

Do it the RIGHT way

As some might say, “There’s more than one way to skin a cat”, or as the infamous Perl motto goes; “There’s more than one way to do it“. Almost all problems have more than one solution – some more obvious than others. To continue the theme, if all you have is a hammer, everything looks … Read more

BT Expedite, Fresca, Mercatus support and migration

We can help! BT Expedite, the retail software division within the BT Group, is still used by a number of large retail stores for both their offline and online retailing. Originally marketed as BT Fresca back in the early years of the internet in ‘the year 2000’, it was sold to BT in 2008 as … Read more

ZenCart, Magento and poor SEO – solving the issues

Pixel Ovenmitts from JustMustard.com

We’ve been working with JustMustard.com on a very special project involving ZenCart eCommerce software. JustMustard is an online retailer and wholesaler of a variety of very strange and very awesome gifts and presents. We really enjoy working with them. Plus we really want some Pixel Oven-gloves. However, ZenCart is viewed with both praise and disdain … Read more

Best Practice for Next/Previous Pagination in Search Engines

Most developers will come across a need for paged content; perhaps for products on a website, or for long articles; but how is this best done for search? Google have recently announced more support for previous/next pages, and have offered two options; Using the <link> tag in the <head> container, to ‘Canonicalise‘ the individual pages … Read more

Googles changes the operators

Screenshot of Google error - replaced the plus operator with quote marks

If you’re a regular user of Google, I’m sure you’re familiar with the plus operator. It’s used as a tool by power users to narrow down results to ensure words will be in the search results. If not, you’re probably familiar with Google rewriting your query to try and help your results; most commonly this … Read more

SSL Google won’t be sending you queries

In a fairly unexpected report, Google have announced that SSL will be enabled for a number of users by default. Along with GMail, secured by default last year, and Twitter and Facebook providing secure versions as an option, Google will be introducing secure searches to users over the coming weeks. Google have provided a secure … Read more

SEO Exploit via DNS “piggybacking” found in the wild

A recent report out from the ISC (the ‘Internet Storm Center’, a program of the SANS Technology Institute) warns domain owners to check their DNS records. We offer a DNS Records tool on frag.co.uk/tools/ that may be some help to our customers. The report details around 50 organizations that have had new machine names added … Read more

How to work with an SEO agency

Finding a good SEO agency is hard. But even once you’ve found your SEO company (even if it might not be frag.co.uk!), there are a few important points to remember. 1. Keep Informed! Remember your SEO agency is on your side! They want you success as much as you do. Many clients feel uncomfortable letting … Read more