Design Strategy: How to annoy your clients

Posted by on 19 Sep 2017 in All Articles, Marketing, Search Engine Optimisation, Skills and Learning | 0 comments

Many successful websites will go through multiple rebrands before settling on a design; few people probably remember how Facebook used to look. Many more websites are unpopular simply almost because of their design flaws. From technical reasons, such as being stuck on old frameworks and systems, or creating problems such as having too much or too little on the website, to poor understanding of their clients needs. Everyone’s views on...

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.uk Domain Names – register before June 2019

Posted by on 14 Sep 2017 in All Articles, frag.co.uk News, Marketing, Search Engine Optimisation, Skills and Learning, Technology News | 0 comments

If you already own a .co.uk domain name, you may be able to register the .uk version – but make sure you do so before June 2019. After this time, anyone can register these domains and compete with your business. This means that if you already own frag.co.uk, you may be able to also register frag.uk. Who does this affect? In 10 June 2014, Nominet (the UK domain registrar) launched the new shorter, sharper domain name .uk into our UK domain...

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SEO Strategy: Targeted Marketing (and how to avoid losing all your customers)

Posted by on 3 Sep 2017 in All Articles, Search Engine Optimisation, Skills and Learning | 0 comments

Most SEO companies are hired with one, very vague, responsibility: set up an SEO plan, and achieve results. In almost no other industry, including in marketing, would most companies be happy handing off their entire customer communications and source of profit. Almost all SEO agencies will offer the same guarantees, and the same recommendations of optimising the site: Title tags Keywords and copy Link suggestions URL rewrites What most...

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Secure Websites – HTTPS, SSL, and Let’s Encrypt

Posted by on 24 Aug 2017 in All Articles, Search Engine Optimisation, Security, Skills and Learning, Technology News | 0 comments

Many websites are switching to HTTPS, a secure website. Including us! You can see in your URL bar, that our website address now has a small padlock. This indicates that all the communications between you and our server is encrypted and much harder, or impossible, to view what is being sent and received. How TLS/SSL/HTTPS works Transport Layer Security (TLS) and its predecessor, Secure Sockets Layer (SSL), both frequently referred to as...

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Do it the RIGHT way

Posted by on 12 Aug 2017 in All Articles, Marketing, Search Engine Optimisation, Security, Skills and Learning | 0 comments

As some might say, “There’s more than one way to skin a cat”, or as the infamous Perl motto goes; “There’s more than one way to do it“. Almost all problems have more than one solution – some more obvious than others. To continue the theme, if all you have is a hammer, everything looks like a nail. Whether you’re dealing with new technologies, or reliable and known systems, there are some core...

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BT Expedite, Fresca, Mercatus support and migration

Posted by on 30 Jul 2017 in All Articles, frag.co.uk News, Marketing, Search Engine Optimisation, Security, Skills and Learning, Software, Technology News | 0 comments

We can help! BT Expedite, the retail software division within the BT Group, is still used by a number of large retail stores for both their offline and online retailing. Originally marketed as BT Fresca back in the early years of the internet in ‘the year 2000’, it was sold to BT in 2008 as BT Fresca, and now is found as part of Aptos and BT Expedite. The suite often includes the Mercatus merchandising platform; and the ecommerce...

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