All websites aim for a high conversion ratio; and if you have a high number of visitors but a low take-up rate or high bounce rate; it may be time to review your marketing techniques. The wiki site, Dark Patterns, discusses the different techniques used in marketing – focusing on the bad, but also giving … Read more
While not wishing to start a trend of video blog posts, this video from Google Shopping simply says it all; Don’t let your shopping experience turn into something like this.
Most developers will come across a need for paged content; perhaps for products on a website, or for long articles; but how is this best done for search? Google have recently announced more support for previous/next pages, and have offered two options; Using the <link> tag in the <head> container, to ‘Canonicalise‘ the individual pages … Read more
Finding a good SEO agency is hard. But even once you’ve found your SEO company (even if it might not be frag.co.uk!), there are a few important points to remember. 1. Keep Informed! Remember your SEO agency is on your side! They want you success as much as you do. Many clients feel uncomfortable letting … Read more
If you’re anything like us, at times you can be obsessive about the visitors on your site. As most of our customers know, we love the features that Google Analytics provides, and along with other tools can be a great asset to SEO. In the last few days, Google have updated their Analytics interface again, … Read more
As an aside from the usual discussions, there is an interesting article on The Register discussing the trial of teaching programming to GCSE students. Having worked in a number of schools, I’ve seen a drift away from the early days of teaching computing. When I was at primary school, there were a handful of BBC … Read more